the score<< in action >>
<< the score in action >>
To put the Brand Power Score to the test, we used the methodology to analyze brand impact of 100 well-known businesses across different categories and models, surveying 14,000+ people across the US. The results were illuminating, and sometimes surprising.
COMPANY
F.
R.
I.
E.
N.
D.
BRAND POWER SCORE
▼
▼
▼
▼
▼
▼
▼
▼
+
HARLEY-DAVIDSON
83
83
85
84
80
86
84
HARLEY-DAVIDSON
83
83
85
84
80
86
84
+
PIXAR
84
84
82
88
75
84
83
PIXAR
84
84
82
88
75
84
83
+
FITBIT
82
81
79
76
79
74
79
FITBIT
82
81
79
76
79
74
79
+
DYSON
73
89
64
78
75
87
78
DYSON
73
89
64
78
75
87
78
+
LEGO
78
82
76
80
72
82
78
LEGO
78
82
76
80
72
82
78
+
REI
77
88
74
68
79
75
77
REI
77
88
74
68
79
75
77
+
PATAGONIA
79
84
73
67
82
75
76
PATAGONIA
79
84
73
67
82
75
76
+
GOPRO
71
80
79
75
68
78
75
GOPRO
71
80
79
75
68
78
75
+
PELOTON
80
70
77
76
72
75
75
PELOTON
80
70
77
76
72
75
75
+
TRADER JOE'S
66
86
74
75
72
73
75
TRADER JOE'S
66
86
74
75
72
73
75
+
ADOBE
72
84
68
69
66
78
73
ADOBE
72
84
68
69
66
78
73
+
INSTANT POT
73
84
66
73
62
78
73
INSTANT POT
73
84
66
73
62
78
73
+
WHOLE FOODS
63
79
80
70
77
72
73
WHOLE FOODS
63
79
80
70
77
72
73
+
ETSY
74
69
81
71
65
71
72
ETSY
74
69
81
71
65
71
72
+
TIFFANY
69
76
68
80
63
75
72
TIFFANY
69
76
68
80
63
75
72
+
COSTCO
57
87
73
71
69
69
71
COSTCO
57
87
73
71
69
69
71
+
FORD
69
75
73
73
68
66
71
FORD
69
75
73
73
68
66
71
+
SHAKE SHACK
63
85
68
71
69
71
71
SHAKE SHACK
63
85
68
71
69
71
71
+
AARP
62
78
74
63
72
68
70
AARP
62
78
74
63
72
68
70
+
IKEA
74
80
54
74
66
70
70
IKEA
74
80
54
74
66
70
70
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