the score<< in action >>

To put the Brand Power Score to the test, we used the methodology to analyze brand impact of 100 well-known businesses across different categories and models, surveying 14,000+ people across the US. The results were illuminating, and sometimes surprising.
COMPANY
F.
R.
I.
E.
N.
D.
BRAND POWER SCORE
HARLEY-DAVIDSON
83
83
85
84
80
86
84
PIXAR
84
84
82
88
75
84
83
FITBIT
82
81
79
76
79
74
79
DYSON
73
89
64
78
75
87
78
LEGO
78
82
76
80
72
82
78
REI
77
88
74
68
79
75
77
PATAGONIA
79
84
73
67
82
75
76
GOPRO
71
80
79
75
68
78
75
PELOTON
80
70
77
76
72
75
75
TRADER JOE'S
66
86
74
75
72
73
75
ADOBE
72
84
68
69
66
78
73
INSTANT POT
73
84
66
73
62
78
73
WHOLE FOODS
63
79
80
70
77
72
73
ETSY
74
69
81
71
65
71
72
TIFFANY
69
76
68
80
63
75
72
COSTCO
57
87
73
71
69
69
71
FORD
69
75
73
73
68
66
71
SHAKE SHACK
63
85
68
71
69
71
71
AARP
62
78
74
63
72
68
70
IKEA
74
80
54
74
66
70
70
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