the score<< in action >>
<< the score in action >>
To put the Brand Power Score to the test, we used the methodology to analyze brand impact of 100 well-known businesses across different categories and models, surveying 14,000+ people across the US. The results were illuminating, and sometimes surprising.
COMPANY
F.
R.
I.
E.
N.
D.
BRAND POWER SCORE
▼
▼
▼
▼
▼
▼
▼
▼
+
HARLEY-DAVIDSON
83%
83%
85%
84%
80%
86%
84%
HARLEY-DAVIDSON
83%
83%
85%
84%
80%
86%
84%
+
PIXAR
84%
84%
82%
88%
75%
84%
83%
PIXAR
84%
84%
82%
88%
75%
84%
83%
+
FITBIT
82%
81%
79%
76%
79%
74%
79%
FITBIT
82%
81%
79%
76%
79%
74%
79%
+
DYSON
73%
89%
64%
78%
75%
87%
78%
DYSON
73%
89%
64%
78%
75%
87%
78%
+
LEGO
78%
82%
76%
80%
72%
82%
78%
LEGO
78%
82%
76%
80%
72%
82%
78%
+
REI
77%
88%
74%
68%
79%
75%
77%
REI
77%
88%
74%
68%
79%
75%
77%
+
PATAGONIA
79%
84%
73%
67%
82%
75%
76%
PATAGONIA
79%
84%
73%
67%
82%
75%
76%
+
GOPRO
71%
80%
79%
75%
68%
78%
75%
GOPRO
71%
80%
79%
75%
68%
78%
75%
+
PELOTON
80%
70%
77%
76%
72%
75%
75%
PELOTON
80%
70%
77%
76%
72%
75%
75%
+
TRADER JOE'S
66%
86%
74%
75%
72%
73%
75%
TRADER JOE'S
66%
86%
74%
75%
72%
73%
75%
+
ADOBE
72%
84%
68%
69%
66%
78%
73%
ADOBE
72%
84%
68%
69%
66%
78%
73%
+
INSTANT POT
73%
84%
66%
73%
62%
78%
73%
INSTANT POT
73%
84%
66%
73%
62%
78%
73%
+
WHOLE FOODS
63%
79%
80%
70%
77%
72%
73%
WHOLE FOODS
63%
79%
80%
70%
77%
72%
73%
+
ETSY
74%
69%
81%
71%
65%
71%
72%
ETSY
74%
69%
81%
71%
65%
71%
72%
+
TIFFANY
69%
76%
68%
80%
63%
75%
72%
TIFFANY
69%
76%
68%
80%
63%
75%
72%
+
COSTCO
57%
87%
73%
71%
69%
69%
71%
COSTCO
57%
87%
73%
71%
69%
69%
71%
+
FORD
69%
75%
73%
73%
68%
66%
71%
FORD
69%
75%
73%
73%
68%
66%
71%
+
SHAKE SHACK
63%
85%
68%
71%
69%
71%
71%
SHAKE SHACK
63%
85%
68%
71%
69%
71%
71%
+
AARP
62%
78%
74%
63%
72%
68%
70%
AARP
62%
78%
74%
63%
72%
68%
70%
+
IKEA
74%
80%
54%
74%
66%
70%
70%
IKEA
74%
80%
54%
74%
66%
70%
70%
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